Content marketing tools are used in online marketing strategies that rely on creating valuable content to promote and market useful products, or services that are beneficial to a targeted audience.
This method of marketing is very common among bloggers, social media, and digital marketing agencies. It helps businesses to create brand consciousness, build a customer base, and also expand their business outreach.
In this article, I will outline some of the best content marketing tools available.
- What Are Content Marketing Tools?
- Types of Content Marketing Tools
- Image Editing Tools
- Video Editors
- Infographic Tools
What Are Content Marketing Tools?
Content marketing tools are software used for the promotion, advertising, and marketing of any kind of product or service across the internet.
Many business owners use these tools to drive their online businesses. As a result, there is an increase in brand awareness, customer acquisition, and product sales.
So, are you among these business owners using these tools?
if your answer to the above question is no, and you are running an online business, then it’s safe to say that you are limiting the growth of your business and ultimately losing some profits.
However, it’s never too late to dive in and spark up your content marketing business.
There are different types of content marketing tools that every business needs. They allow effective and productive online business activities.
Digital marketers rely on these tools to boost marketing strategies.
Moreover, the chances of succeeding in digital marketing depend largely on how well you utilize these content marketing tools in your business operations.
There are different categories of content marketing tools, suitable for different strategies. They all work differently and serve different purposes.
This post will focus on content marketing tools that are relevant to the digital marketing business.
Whatever business you want to market online, these marketing tools are what you will need to promote your brand, get more customers, generate leads, and close deals.
Types of Content Marketing Tools
Image Editing Tools
- Adobe Spark
Video Editing Tools
- Design Beast
- Avatar Builder
When it comes to digital marketing, creating quality content for your website or blog is the surest way of gaining traffic. People can visit your site, or view your blog post, but what keeps them hooked on your site is the value of your content.
Creating quality and rich content is one strategy successful marketers have used over the years to drive traffic, increase page views and improve their domain authority.
There are suitable content creation tools on the web and they make the job even easier for creators.
Let’s see the different types of commonly used content marketing tools on the internet.
Image Editing Tools
The importance of creating rich content with quality images cannot be overemphasized.
According to Gitnux, articles with image content get 94% more views
Pictures they say speak a thousand words. This is very accurate with regard to content creation. You can summarize an entire article, presentation, or blog post in a single image.
Quality images add value and clarity to your content. It is generally believed that people respond more to content that contains images.
This is probably because it saves them the stress of having to read a long post which sometimes could be scanty, banal, and boring. It is important that you make your images simple, and clear, and also make sure it reflects an overview of your message.
Below is a list of some of the best free image-creation tools.
Canva is an amazing image-creation tool. It has dynamic features that let you easily create and edit images for any purpose.
With its professional layouts, you can design stunning graphics and videos for presentations and social media reels.
You can also use it to design posters, flyers, and infographics.
Canva comes with a lot of beautiful templates to create stunning designs for any kind of project.
The software is built to power design projects in any field. From, resumes, postcards, logos, business cards, invoices, websites, posters, newsletters, etc.
It is also a great tool for designing educational projects like worksheets, lesson plans, and certificates.
Canva is a powerful tool you can use to enhance your business, and also carry out profitable digital marketing campaigns.
If you are a YouTuber, Canva has a lot of beautiful templates for your youtube channel arts. With an easy-to-navigate dashboard and simple drag-and-drop design tools, designing with Canva is just fun.
With its rich visual assets, it has many interesting illustrations and beautiful animated stickers. Anybody can use the software because the interface is very user-friendly.
Furthermore, another interesting thing about Canva is that you have different sizes of image templates to choose from, and you can also resize them to suit your project requirement.
2. Adobe Spark
Just like Canva, Adobe Spark is a web-based tool that allows you to create beautiful designs for all kinds of marketing campaigns, including building web pages.
It comes with thousands of free images, together with professional themes, beautiful templates, and customizable color icons.
Also available in Spark are fully customizable pre-designed text blocks and a large collection of backgrounds of different categories.
Adobe Spark also has customizable templates for infographic projects. Apart from the free images available, you can also upload your own branded images and logo to give your designs unique appearances.
Likewise, you can upload your images and other files directly from your cloud storage.
Spark has a user-friendly interface, with a simple dashboard as well as a drag-and-drop design editor. Its rich visual assets make it a perfect tool for designing ads for digital marketing operations.
Pablo may not be as popular as Canva and Adobe Spark, but it is another tool that you can use to create stunning designs for social media content.
It comes with beautiful templates, over 600 stock images, and a text block. With just simple clicks, creating with Pablo can be a fun experience.
Anybody can use the platform.
The dashboard is easy to navigate around, and above all, the design editor boasts tools and elements to give your project a professional look.
The design templates in Pablo come in different sizes to serve different purposes. Aside from the available images, you can equally upload your branded images, and even add a logo to your designs.
Similarly, there are text templates to design the header, body, and caption, and also there is a collection of different filters to make your work look dazzling.
Comparatively, Pablo may not measure up to Canva, or Adobe Spark in terms of functionality, but it is a perfect tool to tell your brand story with simple but gorgeous-looking posters, banners, and flyers to share on any online platform.
Let me add that Pablo incorporates images from Unsplash and Pixabay giving you access to unlimited design options.
If you love photo editing, or you like manipulating images to create unique designs, Fotor might just be your go-to tool.
Fotor is an online photo editor. With it, you can retouch your images or photos to get a radiant look.
You can also create beautiful designs for any kind of marketing campaign.
Fotor comes with many amazing features and design tools suitable for any kind of project.
With over 450M users worldwide, it is safe to say that Fotor is one of the most popular image editing tools for content creators.
If you own an eCommerce store, you can use Fotor to attract attention to your online store with sales posters, events posters or promos, and many other special offers.
Fotor provides you with collages of beautiful layouts, smart clip art, and unique font styles to keep your memories alive.
For people that are into photo editing, the software has advanced beauty retouching tools to apply impressive makeup to your photos and remove wrinkles, acne, and freckles.
You can even reshape your face and body and also whiten your teeth making your photos look exactly the way you want them.
Isn’t that amazing?
Moreover, as an online picture editor, you can easily do almost everything you would have done if you were using Photoshop.
The editing suite allows you to adjust colors, sizes, and lights. There are also HDR effects if you need a more advanced editing experience.
Fotor’s beautiful template collections come with designs for social media campaigns, Facebook covers, youtube banner ads, and any kind of poster.
The design process is a simple drag-and-drop with pre-set shapes. It has a large collection of fonts with multiple designs and a range of text options.
Also included are customizable stickers, icons, and themes. Other design tools available are, color picker, drop shadow, clone, align, and transparency.
Landscape by Sprout is an image-resizing tool. With landscape, you can create multiple image sizes and optimize them for your social media campaign.
It is very easy to use. All you need to do is, log in to the website, and upload your image by simply dragging and dropping it into the editor.
After that, choose the social media platform and format you would like your image to be resized for. Crop and scale your image to get the desired result.
Landscape is a powerful tool for content creators who want to create outstanding visual content. The tools available on Landscape are very efficient and are perfectly suitable for image optimization.
Videos are fast becoming the favorite of digital marketers and online content creators. Why is this so? this is because studies have shown that consumers prefer short-form videos when they want to learn about a new trend, product, or service.
According to Hubspot, 90% of marketers using short-form videos will increase or maintain their investment in 2023 and 21% of them plan to leverage short-form videos to boost their businesses.
The study also says that 91% of marketers use videos as a marketing tool.
This goes to show how relevant, valuable, and profitable videos have become in today’s digital marketing space.
So, If you are yet to incorporate videos in your marketing campaigns, you are missing out. However, you still have ample opportunity to join the trend and reap the benefits.
Below is a list of some of the best video editing tools you can use to create your marketing videos.
Explaindio is the new revolution in the world of video marketing coming from the stable of Explaindio agency edition. The software comes with a full package of 2D & 3D Animation, Explainer, Doodle Sketch, Shorts & Motion Videos.
Explaindio comes with WARP technology that allows content creators as well as business owners to create all kinds of engaging and entertaining videos and Ads.
Interestingly, you don’t need to be a professional with technical skills to use it. In just 3 simple steps, you can create, customize and export your videos.
Explaindio features are top-notch. With full multi-timeline editing, 600 pre-made animated scenes, full 3D animations, and 180+ pre-made text animations, Explaindio stands out as one of the best tools you can get anywhere.
However, that’s not all.
Explaindio software is packed with loads of functionalities and premium features.
You have access to millions of royalty-free images and videos, over 300 fonts, 6 animated characters, and background audio tracks.
This explains why Explaindio is the favorite of content creators, entrepreneurs, marketers, and businesses.
By the way, what happens if you get stuck in the middle of your work? Well, that’s not a problem as they also make available a step-by-step tutorial to assist every user to fix any kind of issue.
Lest I forget, you can also Import videos in popular formats like AVI, WMV, FLV, MOV, and MP4 coupled with 600 pre-done animated scenes and also enrich your videos with full HD background videos.
Lastly, the Explaindio users group gives you access to a community of video creators where you can get feedback and advice about your work.
7. Design Beast
Design Beast is an AI-powered design suite where you can create stunning graphics and animations in any language of your choice. The dashboard is complete with 6 design technologies to give you a fun design experience.
So, what can you do with design beast? The answer is A LOT. From Mockup designs with 7000 templates to choose from to transforming your boring images into dynamic visuals with effects and animations, you can captivate your customers and audience with stunning designs.
Design Beast also comes with a multi-purpose image editor. You can edit, resize, and enhance blurry images with filters.
That’s not all. There’s also an AI-powered logo creator where you can create up to 50 variations for all kinds of brands. With the one-click background removal tool, you can erase backgrounds from any image as well, as unwanted elements from your photos.
What are you waiting for? power up your advertising, create attention-grabbing designs, and make more sales as you turn your prospects into customers.
8. Avatar Builder
Avatar Builder is a multipurpose video maker that combines 3D animation, artificial intelligence, and multilingual technologies all rolled into one. This gives you an edge over regular video editing software.
Avatar Builder is amazingly unique and probably the first of its kind. With an AI smart scene builder, you can turn any text into stunning videos. You also have access to complete automation with thousands of done-for-you video templates.
Consequently, you can build your videos from scratch, with the custom 3D builder, turn your videos into text for multilingual videos, and also create text-to-speech in any kind of language and accent.
It doesn’t end there. You can also create 3D logos, and spice up your designs with free copyright images, videos, and music.
Dynamic scenes transition and video backgrounds are also available with HD 720P Videos as well as adding watermark to your videos.
Now step up your marketing campaigns with impressive designs and captivating videos that make you stand out from your competitors.
Soapbox is a free webcam recording software. It uses the Google Chrome extension and is a perfect tool for your marketing campaigns.
With Soapbox, you can create comprehensive and captivating explainer marketing videos all by yourself.
You can use it to record, edit, and easily share your videos on any social media platform.
It does not require any lighting or a camera.
Therefore, all you have to do is install the Soapbox Chrome extension, get your webcam and you are good to go. Once you are done recording, start editing your videos.
If you are working with a team of professionals, you can make the job easy with the Soapbox station extension. Moreover, you can boost your recording with a screencast or presentation elements, like slides and videos from your desktop folder.
This will enable you to build a library of rich content for any kind of project. As a product of Wistia, Soapbox allows you to create a gallery that helps push traffic to your website with Wistia channels.
Creating videos for social media is quite easy with Soapbox.
With a simple recording, you can edit your videos with some elements like transitions, audio, and text and export them to any social media platform you want.
Soapbox is a very dynamic tool you can also use to create thumbnails, looping GIFs, and text overlay for your email design.
The software is suitable for explainer videos, tutorials, training videos, and demos. It can also be used for virtual conferences, proposals, feedback/follow-up, email signatures, etc.
Create stunning, informative, and live-action videos for your business with Animaker. It comes with numerous free templates you can modify to suit your purpose.
With a drag-and-drop design process, Animaker is very easy to use. There are different types of templates for any niche or occasion, to create lots of unique characters.
It also comes with over a 100million stock videos and photos. It has a 4K video quality and you can easily upload your videos and edit them on the editor. There is also a resizing tool to help you optimize your videos for social media.
With over 10 million users, and over 20 million videos created so far, it is safe to say that Animaker is one of the best software for creating video content.
Also note that there is a large collection of animated characters and about 15 facial features, as well as 20 facial expressions to work with.
The fun part is you can comfortably create simple animated cartoon marketing videos.
Once you are done creating your characters, you can add a voiceover with the auto lip-sync to animate the character’s lips. Also, it is possible to create complex animations, like making your characters to be mobile with the smart move feature.
With just one click, you can change actions and expressions.
A Complete Package
Animaker is indeed a complete package when it comes to video editing. The audio library has over 100 music tracks and thousands of sound effects. You can also do your voiceover inside the application.
You can add your imported logos, themes, images, videos, and more. No matter the size of the file you are uploading, Animaker can carry it all.
That’s not all, they also offer you a brand kit where you can store your brand’s colors, logos, and fonts, so you can easily access them while working with the software.
There is also the text-to-speech tool.
Again, With over 50 voices and 20+ languages, you can convert your text to good voiceovers and customize them to sound exactly how you want.
Animaker has a multi-user collaboration. You can seamlessly work with your team members in real-time, and share your work on any social media channel.
Rawshorts is another outstanding online animated video maker. It comes with both free and premium versions.
Although the paid version has special features, you can still create amazing projects with the free version if you know how to use the tools. You can use it to create explainers, demos, and marketing videos.
It uses AI to power text to animated video technology which makes video creation to be fun and seamless.
The machine learning algorithm scans the text of your uploaded video scripts to identify the main concept for your storyboard.
Moreover, AI makes it quite easy. It searches for media assets that match your script and places them on the timeline after which it generates voice narration. Isn’t that impressive?
With a drag-and-drop editing process, you only need to customize and make adjustments to get your desired result.
In addition, you can access Rawshorts from any browser, It comes with over 1 million media assets, including animated charts and icons.
If you want your content to be more engaging and interactive, you may want to add charts, visuals, and graphs to your presentation. This will help your readers understand your message in clear terms. To help you achieve this, there are several infographic tools you can use without much stress.
Here is a list of the best infographic tools for you.
Use infogram to create intuitive and interactive visuals for your presentations. It has a lot of unique and powerful features for all kinds of infographic projects.
With infogram, you can create beautiful visuals for your social media content to engage your readers. Infogram comes with a lot of design templates that are ready to use.
It also allows you to create branded visuals with your brand colors, fonts, and logos.
Likewise, you can make your content interactive with object animations like zoom, bounce, slides, fades, and flips.
It equally offers enhanced interactivity with tooltips, tabs, linking, etc. Infogram also allows team collaboration in real time. You can create and share your projects from your team library.
It also helps in tracking individual performance. The version history feature lets you view and restore earlier versions of your projects making your work effortless.
Infogram is such a great content marketing tool. For instance, you can track engagement with your audience using powerful Infogram analytics. The analytics tool gives you detailed viewer demographics, average on-screen rate, and also the number of social media shares.
Track Visitors With Infogram
You can even track the number of people that hovered over your tooltip and clicked on your tabs, or legend.
Infographic contents are responsive and fully optimized for all devices. Infogram can be used by virtually any organization. It is useful in creating reports, building dashboards, publishing maps, and also create slides.
So, who needs Infogram? well, if you are working in marketing, education, government, online publishing, etc, you might find Infogram a useful tool for your projects.
Piktochart is another powerful infographic software. You can use it to create infographics, posters, presentations, reports, and also social media graphics.
Piktochart provides solutions for human resources, healthcare, marketing, and finance. It is very easy to use, and you can start your project with a pre-designed template.
Piktochart uses a drag-and-drop editor and you can customize your designs by simply dragging your logo or screenshot of your website to automatically get your brand colors.
You can also use your custom fonts, and access your uploaded fonts at any time on the editor. No matter how complex your data is, the software will help you create a visual representation of your data for better and clearer understanding.
Piktochart allows you to link up your Excel sheets. This makes it easy for you to create graphs that automatically update your data. Similarly, you can build interactive maps to enhance your presentation.
It comes with professional templates for brochures, posters, pitch decks, infographics, and reports.
Visme is one of the simplest infographic tools on the web. It is an all-in-one software for creating documents, data visualization, presentation, and videos.
Visme’s 19 million users are a testament to its ease of use and broad set of features admired by millions of businesses.
When creating data visualization with Visme, you can easily import data from Excel or Google Charts with access to 20 customizable charts from its graph engine.
While making designs for your brand development, Visme allows you to store and share with your team your brand elements like colors, logos, fonts, and templates. There are also text blocks for easy text customization.
The infographic design process is a simple drag-and-drop and you can seamlessly collaborate with your team.
To all social media managers and content creators, Snappa offers you a platform where you can create stunning graphics for your social media posts. From Facebook to Instagram to Twitter, as well as LinkedIn, and Pinterest, there’s no limit to how you explore your creativity and attract engagement from your followers.
For a start, you can begin your design with a perfect image dimension that fits a blog post, display ads, social media posts, or emails.
Although you can start your design from scratch, you also have access to professional pre-made templates. It has a background remover and millions of stock photos.
also available are thousands of fonts, vector images, and shapes offering you multiple design options.
Content marketing is continuously evolving. And with it comes an array of content marketing tools competing with each other to give content creators the best design experience.
As a digital marketing expert, incorporating these tools in your content marketing strategies is a plus. And will give you an edge over those relying on regular digital marketing methods.
These are but a few of the numerous content marketing tools available. There are many more to explore.
However, with these, you have lots of options to create amazing designs, captivating videos, and stunning infographics to boost your business.
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