What Is Content Marketing
Content marketing is a kind of marketing strategy that relies on creating valuable content to promote and market useful products, information, or services that are beneficial to a targeted audience. It also uses digital channels to reach more customers, generates leads, and close sales. This method of marketing is very common among bloggers, social media, and digital marketing agencies. It helps businesses to create brand consciousness, build a customer base, and also expand outreach.
What are content marketing tools
Content marketing tools are those tools or software used for the promotion, advertising, and marketing of digital products across the internet.
Many companies are making use of these marketing tools to drive their online businesses because of the potential of reaching a large target audience. As a result, there is an increase in sales and brand awareness.
There are different types of content marketing tools that every business needs. These tools allow effective and productive online business activities. Digital marketers rely on these tools to boost marketing strategies. Moreover, the chances of succeeding in digital marketing depend largely on how well you make use of these digital marketing tools in your business operations.
The tools are of different categories suitable for different strategies. They all work differently but serve the same purpose, which is to help you increase sales and make more money. This post will be focusing on content marketing tools that are relevant in digital marketing business. Whatever business you are trying to market online, these marketing tools are what you will need to promote your brand, get more customers, generate leads, and close sales.
Types of content marketing tools
Visual Tools (image editors)
- Adobe Spark
Visual Tools (video editors)
When it comes to digital marketing, creating quality content for your website or blog is the surest way of gaining traffic. People can visit your site, or view your blog post, but what keeps them on your site for a long time is the value of your content. Creating quality and rich content is one strategy successful marketers have been using over the years. There are many content creation tools available to make the job even easier. In this article, I present to you in different categories, the best content marketing tools to help you promote and market your business effectively.
Visual Editing Tools
The importance of creating rich content with quality images cannot be overemphasized. Pictures they say speak a thousand words. This is very apt when it comes to content creation. You can summarize an entire post in a single image. Quality images add value and clarity to your content. It is generally believed that people respond more to content that contains images. This is probably because it saves them the stress of having to read a long post. It is important that you make your images simple, clear, and must reflect an overview of your message. Here is a list of some of the best free image creation tools.
1.Canva Content Marketing tool
Canva is an amazing image creation tool. It has dynamic features that let you easily create and edit images for any purpose. With its professional layouts, you can design stunning graphics for presentations and social media. You can also use it to design posters, flyers, and infographics. Canva comes with a lot of beautiful templates to create stunning designs for any kind of project.
The software is built to power design projects in any field. From presentations, resume, postcards, logos, business cards, invoices, websites, posters, and newsletters, etc. It is also a great tool in designing educational projects like worksheets, lesson plans, and certificates.
Canva is a powerful tool you can use to enhance your business, and also carry out profitable digital marketing campaigns. If you are a youtuber, Canva has a lot of beautiful templates for your youtube channel arts. With an easy-to-navigate dashboard and a simple drag-and-drop design tools, designing with canvas is fun.
With its rich visual assets, it has many interesting illustrations, and beautiful animated stickers. Anybody can use the software because the interface is very user-friendly. Furthermore, another interesting thing about Canva is that you have different sizes of image templates to choose from, and you can also resize them to suit your project requirement.
- Millions of Stock Photos
- Preset filters
- Free icons and Shapes
- Different kinds of fonts
- Print products
- Tutorials & Courses
Although there are paid plans, you can create a lot of amazing stuff with the free Canva plan with its 250,000 free templates. The Pro plan is $119.9/year while the enterprise plan is $30/month per person.
Just like Canva, Adobe spark is a web-based tool that allows you to create beautiful designs for all kinds of marketing campaigns, including building web pages. It comes with thousands of free images, together with professional themes, beautiful templates, and customizable color icons. Also available in Spark are fully customizable pre-designed text blocks and a large collection of backgrounds of different categories.
Adobe Spark also has customizable templates for infographic projects. Apart from the free images available, you can also upload your own branded images and logo to give your designs unique appearances. Likewise, you can upload your images and other files directly from your cloud storage.
Spark has a user-friendly interface, with a simple dashboard as well as a drag-and-drop design editor. Its rich visual assets make it a perfect tool to design ads for digital marketing operations.
- stock images and icons
- Animations and GIFs
- Exclusive fonts
- Design filters and layout options
- Free and Premium Templates
Adobe Spark’s free plan comes with a lot of features.
The individual plan is free for 30 days, while the Team plan goes for $19.99/month
Pablo is another tool that you can use to create stunning designs for social media management. It comes with beautiful templates, over 600 stock images, and a text block. With just simple clicks, creating with Pablo can be a fun experience. Anybody can use the platform. The dashboard is easy to navigate around, and above all, the design editor boasts of tools and elements to give your project a professional look.
The design templates in Pablo come in different sizes to serve different purposes. Aside from the available images, you can equally upload your branded images, and even add a logo to your designs. Similarly, there are text templates to design header, body, and caption, and also there is a collection of different filters to make your work look dazzling.
Comparatively, Pablo may not measure up to Canva, or Adobe Spark in terms of functionality, but is a perfect tool to tell your brand story with simple but gorgeous looking posters, banners, and flyers for social media engagement. Let me also add that Pablo incorporates images from Unsplash and Pixabay giving you access to unlimited design options.
- Stock images
- Beautiful fonts
Pablo is completely free. Just visit the website on pablo.buffer.com and start creating your designs.
Fotor is an online photo editor. With Fotor you can retouch your images or photos to get a radiant look. You can also create beautiful designs for any kind of marketing campaign. Fotor comes with many amazing features and design tools suitable for any kind of project. With over 450M users worldwide, it is safe to say that Fotor is one of the most popular image editing tools for content creators.
If you own an eCommerce store, you can use Fotor to attract attention to your online store with sales posters, posters for events or promos, and many other special offers. Fotor provides you with collages of beautiful layouts, smart clip arts, and unique font styles to keep your memories alive. For people that are into photo editing, the software has advanced beauty retouching tools to apply impressive makeup to your photos, remove wrinkles, acne, and freckles.
You can even reshape your face and body, and also whiten your teethe making your photos look exactly the way you want it. Isn’t that amazing?. Moreover, as an online picture editor, you can easily do almost everything you would have done if you were using photoshop. The editing suite allows you to adjust colors, sizes, and lights. There are also HDR effects if you need a more advanced editing experience.
Fotor’s beautiful template collections come with designs for social media campaigns, Facebook covers, youtube banner ads, and any kind of poster. The design process is a simple drag-and-drop with pre-set shapes. It has a large collection of fonts with multiple designs and a range of text options. Also included are customizable stickers, icons, and themes. Other design tools available are, color picker, drop shadow, clone, align, and transparency.
- Preset image shape
- Beautiful fonts
- Pretty stickers
- Creative templates
- Photo collage
- background remover
- AI photo effect
- Color splash
- Blur effect
- Wrinkle remover
- Blemish remover
- Logo maker
- Email header
- Book cover
- YouTube thumbnail
- Certificate etc.
Fotor basic plan is free.
Fotor Pro is $8.99/ month and $39.99/per year. Fotor Pro+ is $19.99/month and $89.99 annually.
Landscape by sprout is an image resizing tool. With landscape, you can create multiple image sizes and optimize them for your social media campaign. It is very easy to use. All you need to do is, log in to the website, upload your image by simply dragging and dropping it on the editor. After that, choose the social media platform and format you would like your image to be resized for. Crop and scale your image to get the desired result.
Landscape is a powerful tool for content creators who want to create outstanding visual content. The tools available on Landscape are very efficient and are perfectly suitable for image optimization.
- Image optimization
- Multiple image sizes
- Image cropping
Landscape is free
Soapbox is a free webcam recording software. It uses chrome extension and is a perfect tool for your marketing campaigns. With soapbox, you can create comprehensive and captivating explainer marketing videos all by yourself. You can use it to record, edit, and easily share your videos on any social media platform. It does not require any lighting, nor a camera. Therefore, all you have to do is install the soapbox chrome extension, get your webcam and you are good to go. Once you are done recording, start editing your videos.
If you are working with a team of professionals, you can make the job easy with the Soapbox station extension. Moreover, you can boost your recording with a screencast or presentation elements, like slides and videos from your desktop folder. This will enable you to build a library of rich content for any kind of project. As a product of Wistia, Soapbox allows you to create a gallery that helps push traffic to your website with Wistia channels.
Creating videos for social media is quite easy with Soapbox. With a simple recording, you can edit your videos with some elements like transitions, audio, and texts and export them to any social media platform you want. Soapbox is a very dynamic tool you can also use to create thumbnails, looping GIFs, and text overlay for your email design.
The software is suitable for explainer videos, tutorials, training videos, demos. It can also be used for virtual conferences, proposals, feedback/follow-up, email signatures, etc.
- Presentation elements(slides)
- Easy sharing
- Call to action(CTAs)
- Webcam recording.
- Annotation links
- Export & Downloading
Soapbox is free for people that are just starting out with video recording and editing.
The solo plan is $300/year
The Teams plan is $420/year.
Create stunning, informative, and live-action videos for your business with Animaker. It comes with numerous free templates you can modify to suit your purpose. With a drag-and-drop design process, Animaker is very easy to use. There are different types of templates for any niches or occasion, to create lots of unique characters.
It also comes with over a 100million stock videos and photos. It has a 4K video quality and you can easily upload your videos and edit them on the editor. There is also resizing tool to help you optimize your videos for social media.
With over 10 million users, and 20 million videos created so far, it is safe to say that Animaker is one of the best software to create video content. There are large collection of animated characters and about 15 facial features, and also 20 facial expressions.
You can comfortably create simple animated cartoon marketing videos. Once you are done creating your characters, you can add a voiceover with the auto lip-sync to animate the character’s lips. Also, it is possible to create complex animations, like making your characters to be mobile with the smart move feature. With just one click, you can change actions and expressions.
Animaker is indeed a complete package when it comes to video editing. The audio library has over 100 music tracks, and thousands of sound effects. You can also do your voiceover inside the application. You can add your imported logos, themes, images, videos, and more. No matter the size of the file you are uploading, Animaker has the capacity to carry it all.
That’s not all, they also offer you a brand kit where you can store your brand’s colors, logos, and fonts, so you can easily access them while working with the software. There is also the text-to-speech tool. Again, With over 50 voices and 20+ languages, you can convert your text to good voiceovers and customize them to sound exactly the way you want. Animaker has a multi-user collaboration. You can seamlessly work with your team members in real-time, and share your work on any social media channel.
- Free templates
- Free sound
- Smart move
- Multi-user colaboration
- Smart move
Basic plan is $10/month and $120/year
Starter plan is $19/month and $228 billed yearly
The Pro plan is $39/month and $468/year
And a custom pricing for the enterprise plan
Rawshorts is another outstanding online animated video maker. It comes with both free and premium versions. Although the paid version has special features, you can still create amazing projects with the free version if you know how to use the tools. You can use it to create explainers, demo, and marketing videos. It uses AI to power text to animated video technology which makes video creation to be fun and seamless.
The machine learning algorithm scans the text of your uploaded video scripts to identify the main concept for your storyboard. Moreover, AI makes it quite easy. It searches for media assets that match your script, places them on the timeline after which it generates voice narration. Isn’t that impressive?. With a drag-and-drop editing process, you only need to customize and make adjustments to get your desired result.
In addition, you can access Rawshorts from any browser, It comes with over 1million media assets, including animated charts and icons.
- Text to speech
- Animated charts
- Over a million media assets
- Stock videos
- Video templates
- cartoon characters
The starter plan is free
The essential plan is $39/month.
The business plan is $59/month
If you want your content to be more engaging and interactive, you may want to add charts, visuals, and graphs to your presentation. This will help your readers understand your message in clear terms. To help you achieve this, there are several infographic tools you can make use of. Here is a list of the best infographic tools for you.
Use infogram to create intuitive and interactive visuals for your presentations. It has a lot of unique and powerful features for all kinds of projects. With infogram, you can create beautiful visuals for your social media content to engage your readers. Infogram comes with a lot of designer templates that are ready to use. It also allows you to create branded visuals with your brand colors, fonts, and logos.
Likewise, you can make your content interactive with object animations like zoom, bounce, slides, fades, and flips. It equally offers enhanced interactivity with tooltips, tabs, and linking, etc. Infogram also allows team collaboration in real-time. You can create and share your projects from your team library. It also helps in tracking individual performance. The version history feature lets you view and restore earlier versions of your projects making your work effortless.
Infogram is such a great content marketing tool. For instance, you can track engagement with your audience using powerful Infogram analytics. The analytics tool gives you detailed viewer demographics, average on-screen rate, and also the number of social media shares. You can even track the number of people that hovered over your tooltip, clicked on your tabs, or legend.
Infographic contents are responsive and are fully optimized for all devices. Infogram can be used by virtually any organization. It is useful in creating reports, build dashboards, publish maps, and also create slides. It is relevant to marketing, education, government, online publishing, etc.
- Free templates
- Stock photos and Icons
- Interactive charts
- Email Headers
The basic plan is free
Pro is $19/month
The business plan is $67/month
The team plan is $149/month
Piktochart is a powerful infographic software. You can use it to create infographics, posters, presentations, reports, and also social media graphics. Piktochart provides solutions for human resources, healthcare, marketing, and finance. It is very easy to use, and you can start your project with a pre-designed template.
Piktochart uses a drag-and-drop editor and you can customize your designs by simply dragging your logo or screenshot of your website to automatically get your brand colors. You can also use your custom fonts. You can access your uploaded fonts at any time on the editor. No matter how complex your data is, the software will help you create a visual representation of your data for better and clearer understanding.
You can link up your excel sheets. This makes it easy for you to create graphs that automatically update your data. Also, build interactive maps to enhance your presentation. It comes with professional templates for brochures, posters, pitch decks, infographics, and reports.
- Line graph maker
- Free template
- Bar graph maker
- Donut chart maker
- pie chart maker
- Scatter plot maker
There is a free plan with 40g storage space for images
Pro plan is $24.17/ month
Team plan is $16.50 / month.