What is email Marketing?
Email marketing is a strategy that promotes products or services to customers. It is the act of sending bulk messages to prospects, and active customers based on their preferences. Bloggers and e-commerce marketers use this strategy to generate leads, acquire new customers, and also build profitable relationships.
The amazing growth of email marketing
Email is a powerful channel with an amazing reach through which marketers drive their sales. It is the top 3 distribution channel for both B2C and B2B marketers. As a marketer, if you understand how this works, you will find it a reliable tool to boost your content marketing efforts.
According to Kinsta, 87% of B2B marketers use email as their distribution channel. This makes it the most popular organic content distribution channel after social media platforms.
The above image shows how the relevance of email has grown in the marketing industry. Also, this growth can be attributed to the fact that many people are still using their emails for business correspondence. This is as a result of innovations in tech which makes it easy for people to read their emails anytime, and anywhere using their smartphones. Many successful digital marketers use email as means of reaching out to, prospects and active customers. However, email is not only popular among B2B marketers, B2C marketers also use email to drive their sales. 79% of B2C content marketing experts also share their articles or sales copy via email.
If you are a blogger or a content marketer and you want to increase your email list, with an engaging newsletter, email marketing software will be best for you. A good email marketing tool will help you manage your contact list, send bulk emails, and also track your marketing campaigns. In this article, I will show you some of the most popular email marketing tools. These are tools that are free and affordable for all small and medium businesses.
1.Convertkit Email Marketing
Convertkit is one of the most effective email marketing tools for new bloggers and small businesses. The free version comes with amazing features that allow you to manage your email list and also send bulk emails to your subscribers. If you are a creator, and you are looking for a tool to help you connect with your audience, I will recommend Convertkit for you.
The software has an email designer that allows you to create your content easily without much editing. With so many branded email templates, you can design your emails with beautiful images, videos, and buttons. Convertkit is a powerful tool to create contact and signup forms, popups, and landing pages. It has a dashboard where you can view your form activities, track your campaigns, and manage your contacts.
Organize and understand your subscribers
No need to create a new list every time you launch a new project. ConvertKit is subscriber-centric. That means you can easily organize all your subscribers from just one list with tags and segments. These help you get to know your audience so you can send them highly targeted content based on their interests.
The above quote from the website clearly describes the amazing subscribers’ management feature. This helps you tailor your newsletters to suit your subscribers according to their actions, like the links they click in your emails. You can also segment them according to their responses to your campaigns. This allows you to create groups based on tags and location.
Convertkit boasts of many useful features such as:
Email marketing, email automation, signup forms, landing pages, email designer, integrations, and popups.
It has a free version. The creator version is $29/month, while the Creator Pro version is $59/month with many advanced features.
Sendinblue is one of the best email marketing platforms for growing businesses. It has the right sales and marketing tools perfectly designed to help businesses establish an effective communication link with their customers. Sendinblue provides you with the right tool to help you create the right content for the right people, putting everything on autopilot with one of the best automation.
The software makes it easy for you to design simple and engaging emails, carry out SMS marketing, and also keep track of customer’s details with a powerful customer relationship management tool (CRM).
You can create transactional emails, segment your messages and automate your marketing campaigns. Some of the important features of Sendinblue includes:
Landing pages, signup forms, Facebook Ads, marketing automation, CRM, chat, email marketing, and SMS marketing.
Sendinblue pricing is very affordable. With the free plan, you can manage unlimited contacts, and also send up to 300 emails per day. The Lite plan is $25/month with 10,000 emails per day, and the premium plan costs $65/month with 20,000 emails per day. As a growing business owner, Sendinblue will be a useful addition to your business resources.
Constant Contact is a platform that offers multiple services all in one place. It is an email marketing tool that comes with a lot of other useful services to help grow your business and generate more revenue.
You can easily connect with your customers by launching an engaging email marketing campaign, build responsive websites, and also create an online store. Your social media activities will receive a boost. Constant Contact will help you create more awareness on social media, and increase sales with Google Ads.
The platform comes with powerful features that allow you to grow your brand with appealing email marketing. You can create an online store with its e-commerce tool that is very easy to use. Its site-builder lets you create a site with built-in marketing tools, as well as generating leads to your website with its social media marketing service.
If you are looking to create amazing emails to your customers, its email template builder is just the perfect tool for you. Apart from building your own email templates to meet your needs, there are also hundreds of mobile-optimized templates. From sales promotion to new product launching, Constant Contact has easy-to-use editing tools. As a result, you will be able to monitor yourself with real-time reporting and analytics. You can use it to create Facebook and Instagram Ads easily to drive traffic to your website.
Constant Contact has a starting price of $20/month and $45/month for email plus.
Mailchimp is one of the best email marketing tools you can use to grow your business. Its free plan has amazing features that are suitable for businesses that are just starting out. It allows you to gather your customer’s data and marketing channels all in one place. You can use it to build websites with a custom domain, and launch it with built-in marketing tools.
The platform comes with an audience management tool to serve your subscribers according to their needs. Mailchimp’s design tools boost flexible templates and beautiful custom designs generated by its AI-powered creative assistant .
Its automated marketing features let you send automated messages at a scheduled time. You can monitor your activities with insights and analytics tools. With over 200+ integrations, Mailchimp has one of the best support services. So you won’t have to worry if you encounter a problem when using the platform as the issue will be attended to as soon as you make the contact.
Mailchimp also has a powerful feature for ecommerce marketers where you can sync your store data and get pre-built customer segments based on purchase behavior. There is also a dashboard where you track all your sales, customers activities, and campaign progress.
Although there are different pricing plans, the platform offers a free plan that allows you to manage up to 2000 contacts. The essential plan is $9.99/ month with 50,000 contacts. The standard plan is $14.99/ month with 100,000, while the premium plan costs $299/ month with up to 200,000 contacts and other advanced features.
Drip is one of the best email marketing tools for e-commerce businesses. Drip is designed to help you acquire customers, build productive customer relationships, and also establish customer retention. With over $1 billion attributed revenue generated by e-commerce marketers, it is safe to say that Drip is a veritable tool you can use to convert prospects to customers, generate leads, and grow your customer base.
It has a high converting form feature that can help you attract more customers. Drip’s engaging email marketing is optimized with A/B testing. The software comes with automation that allows you to track customer activity and also follow up to build an after-purchase relationship.
There is a dashboard where you monitor your engagements and revenue stats for each automation strategy. It has a powerful and reliable workflow, which gives you the chance to focus on more important tasks.
Easily add your branding to emails with Drip’s visual email builder. Speak to your customers 1:1 and personalize your communication by adding products, recommended products, top-selling products, abandoned cart items, dynamic discounts, and more to your emails.
Drip has free plans, but its paid plan is $19/ month, and $15 dollars.
There are many other email marketing software that are not on this list. They are great platforms with amazing features just like the ones we have here. Although they all provide their services in different ways, the goal is to help you grow your business, increase your customer base, and make more sales. You just have to know which of them works perfectly for your business. These include but not limited to:
Getresponse, AWeber, Sender, Hubspot, Omnisend, MailerLite,Moosend etc.