8 Best Digital Marketing Tools To Promote Your Business
Digital marketing tools are key to the growth of your business.
In today’s digital age, an effective online presence is crucial for businesses to reach and engage with their target audience. Digital marketing tools have become indispensable in helping businesses navigate the ever-evolving landscape of online marketing.
From search engine optimization to social media management, these tools provide essential features and functionalities that streamline campaigns, drive traffic, and ultimately boost success.
In this article, we will explore a range of digital marketing tools that are essential for businesses looking to thrive in the digital space.
Whether you’re a small business owner or a seasoned marketer, these tools will empower you to enhance your online presence, expand your reach, and achieve your marketing goals.
Follow me as I delve into the world of digital marketing tools and discover the key instruments that can propel your brand to new heights in the digital sphere.
What is Digital Marketing?
Digital marketing is any business activity done on the Internet. It means using digital channels or platforms to promote or advertise a business. Digital marketing is sometimes targeted at an online audience.
It is used in creating brand awareness. There are different tactics involved in digital marketing and many businesses engage the services of digital marketing experts to generate leads, build a customer base and make extra sales.
Digital Technologies
These experts use digital technologies such as computers and smartphones, social media, and search engine channels to engage their online target audience. You will find the best and the latest digital marketing tools you can use to boost your business online and grow your wealth effortlessly.
What are Digital Marketing Tools?
Digital marketing tools are software applications, platforms, or services that assist businesses and marketers in executing and optimizing their online marketing strategies.
These tools offer a wide range of functionalities and features designed to streamline various aspects of digital marketing, including search engine optimization (SEO), social media management, email marketing, content creation, analytics, advertising, and more.
Digital marketing tools provide marketers with the means to automate tasks, analyze data, target specific audiences, and track the performance of their campaigns. They help businesses effectively plan, implement, and monitor their online marketing efforts, allowing for better targeting, improved efficiency, and increased ROI.
These tools come in various forms, such as web-based platforms, desktop software, browser extensions, mobile apps, and cloud-based services. They cater to different marketing needs and goals, and their functionalities can range from keyword research and competitor analysis to social media scheduling and ad campaign management.
By leveraging digital marketing tools, businesses can optimize their online presence, drive website traffic, engage with their target audience, and ultimately achieve their marketing objectives more effectively and efficiently.
These tools empower marketers to stay ahead in the competitive digital landscape and make data-driven decisions to maximize their digital marketing efforts.
Social Media Marketing Tools
Managing a successful social media account requires commitment, effort, and consistency. The job can be very tasking and daunting.
However, with the right tools and strategy, you can effectively manage your social media content to reap huge benefits. Find below some of the most commonly used social media marketing tools to power your online marketing campaigns.
1. Twitter For Business
Twitter is a powerful platform for digital marketing. With 166 million active users, Twitter as a digital marketing tool has the potential to boost your online sales.
The platforms offer you the opportunity to connect and engage your audience effectively. Another interesting thing about Twitter for business is that you will be able to track and follow brands that interest you, and also know what is trending in your industry.
You can also increase your following by posting frequently which makes it possible to share your ads with a larger audience, build brand awareness and interact with influencers who can help spread your message for a wider reach.
It also helps you get instant feedback from your followers about your business campaign which ultimately impacts your marketing strategy.
2. Facebook Power Editor
Facebook power editor is a tool that helps you manage your ads campaign on Facebook, Instagram, and Facebook Messenger. With this tool, you can decide where and when to run your ads.
It also helps you track your campaign performance. The design features are very dynamic. For instance, if you are running a campaign, you can write your copy and customize your design to suit your needs.
You can also test the responsiveness of your ad on different devices. Ad Manager allows you to manage your audience and placement and also carry out bulk editing of ads.
The reporting tool helps you monitor your campaigns and make adjustments where necessary. There are two methods of creating ads with the manager. Quick creation and Guided creation.
Guided creation uses a step-by-step wizard to guide you if you are stuck. Quick creation allows you to express your creative abilities and set up an ad according to your desire.
3. Woobox
Woobox is a great tool that you can use to create all kinds of campaigns that can run on social media, websites, email, and landing pages as well as create campaign popups for your website.
You can also run your campaigns on your mobile apps. With wood box, you can gather submissions from hashtag posts on Facebook, Instagram, Twitter, and forms from your landing pages.
You can easily grow your email subscribers by doing giveaway campaigns with Woobox. It has a real-time integration that allows you to automatically signup email subscribers and export data through downloadable export files. You can use Woobox to carry out the following campaigns:
Giveaways, Coupons, Quizzes, Polls, Forms, Contests, Brackets, Instant wins, Facebook tabs,
and Winner picker
4. Wyng
Wyng is a campaign management tool that allows you to connect with and interact with your customers. It will help you improve your marketing performance and also boost online sales.
You can use it to create polls, landing pages, and contests, track clicks on your website, and record data at the point of sale.
Data collection is very vital in digital marketing. Wyng can help you collect data relevant to your business, and also analyze data to make an informed decision on subsequent campaigns.
You can collect emails from your visitors, build a CRM database, improve users’ experience, and help visitors get what they want. You can control how wyng works on your site. Some important features of Wyng include:
Triggered
Sliders, takeovers, gates, and more — are triggered dynamically.
Expandable
Sticky bars and buttons that expand collapse, or link.
Embedded
Always-on micro experiences anywhere on your website
6. Sproutsocial
Sproutsocial is a social media management tool. It is one of the most useful digital marketing tools for business owners. You can use it to create and manage your social media campaigns.
It helps you monitor and engage your audience. Its data and analytics feature helps you make key business decisions. Sproutsocial gives you insight into social media activities as you discover trends that aid your marketing strategy.
With this tool, you will be able to monitor your campaigns and assess their performance, manage your inbox, and schedule posts.
It is a perfect tool to engage and communicate with the team. They have effective customer service and an online community that helps you out when you are stuck. It has a user-friendly interface.
You can use its social listing tool to find out who is interacting with your company and also use the reporting feature to make a comparative analysis of your company against your competitors and also search customers by location.
It comes with a social media dashboard and publishing, with the ability to view Twitter followers’ demographics and contact details. You can also use it to search for customers based on interest and also analyze engagement and performance scores. It has an integrated publishing and analytics tool with live activity updates.
Landing Page Tools
With a perfectly designed landing page, you can easily target a specific audience by creating a marketing campaign to promote specific products or services that appeal to them. From new product awareness to podcast or book launches, you can reach a wider audience with a good landing page.
Let’s check out some of the best landing page builders
7. Unbounce
Unbounce is a popular landing page builder that offers a drag-and-drop interface to create and customize landing pages quickly and easily. With Unbounce, you can choose from over 100 pre-designed templates, customize them to fit your branding and content, and optimize them for conversions with features like A/B testing and analytics.
Unbounce also provides a range of integrations, including Salesforce, Marketo, and Mailchimp, to help you connect your landing pages to other marketing tools. Plus, Unbounce has a mobile-responsive design, ensuring your landing pages look great on any device
8. Leadpages
Leadpages is another popular landing page builder that’s designed to help businesses generate leads and increase conversions. It offers a user-friendly interface, customizable templates, and a range of features like A/B testing and analytics.
With Leadpages, you can quickly create high-converting landing pages, pop-ups, and alert bars to capture leads and grow your email list. You can also integrate Leadpages with popular email marketing services like Mailchimp, Constant Contact, and ConvertKit.
Leadpages also provides built-in conversion tools like countdown timers, progress bars, and social proof, helping you create urgency and credibility on your landing pages.
9. Instapage
Instapage is a powerful landing page builder that caters to both beginners and advanced users. It offers a drag-and-drop editor, customizable templates, collaboration tools, and integration with various marketing platforms.
With Instapage, you can create personalized landing pages based on user behavior, location, and other criteria. You can also conduct A/B tests to optimize your landing pages for conversions and track your performance with real-time analytics.
Instapage also offers a range of integrations, including Salesforce, Marketo, and Hubspot, to help you connect your landing pages to your marketing tools and workflows.
10. Clickfunnels
ClickFunnels is a comprehensive sales funnel builder that also includes a landing page builder. It provides a wide range of templates, an intuitive editor, A/B testing capabilities, and integration with popular email marketing services.
With ClickFunnels, you can create a complete sales funnel, including landing pages, order forms, upsells, and down sells, all in one place. You can also automate your sales funnel with ClickFunnels’ built-in email marketing and payment processing tools.
Click Funnels also provides a range of training resources, including webinars and courses, to help you get the most out of your sales funnel and landing pages.
11. Landingi
Landingi is an easy-to-use landing page builder that offers a range of features for creating high-converting landing pages. With Landingi, you can choose from over 300 pre-designed templates, customize them to fit your branding and content, and optimize them for conversions with A/B testing and analytics.
Landingi also provides a drag-and-drop editor, allowing you to easily add and edit elements on your landing pages. You can also integrate Landingi with a range of marketing tools, including Google Analytics, Hubspot, and Salesforce.
Landingi also provides a range of conversion tools, including countdown timers, social proof, and exit-intent pop-ups, to help you drive conversions on your landing pages.
Email marketing tools
A properly worded email can perform magic in your email marketing campaign. Email marketing remains one of the most effective forms of digital marketing. Many affiliate markets use email marketing to expand their outreach, win more prospects, and close sales with their existing subscribers.
Having a large subscriber base that trusts your judgment can be very beneficial as a valuable recommendation via your email can yield tremendous results.
Check out the email marketing tools we have here!
12. Converkit
Converkit is a powerful software for creators. Its email marketing services are perfectly designed for upcoming bloggers. It can be used for email automation, creating email signup forms, and also building landing pages with other digital tools integration.Â
Converkits email marketing services help you promote and market your products through the right channels. It has beautifully designed templates for custom landing pages, and likewise easy to embed customizable opt-in forms.
Converkit is a free tool with an affordable paid option that comes with amazing features. You will be able to save time and deliver your task on schedule as the converkit automation feature helps you with the most tedious work.
You can easily organize your subscriber list and track conversion rate with your homepage dashboard. It is a great tool to connect with your audience, build your email list and grow your business through email marketing.
Converkit support is always on standby to assist you and you can also connect and share experiences with the converkit community.
13. Mailchimp
Mailchimp is a digital marketing tool that allows you to create beautifully branded emails. The platform also offers a custom domain service alongside a free website.Â
Mailchimp provides you with a lot of marketing options to reach your customers and grow your business. You can enhance your customer’s shopping experience with amazing landing pages to boost your sales.
You can grow your subscriber base with pop-ups and signup forms and create ads for social media campaigns. Mailchimp boasts powerful tools that are effective for all kinds of digital marketing services.
You can integrate your WordPress site with Mailchimp block to grow your audience, personalize your campaigns, get automatic updates on campaign performance, and also create graphics for your ads.
You can get responses from your audience with the MailChimp survey tool. Mailchimp also has an email automation feature that allows you to create automated emails without having to do the job all the time by yourself. Some important features of MailChimp include:
Audience dashboard, Behavioral targeting, Marketing CRM, Content studio, Domains, Reports, analytics, and Templates
14. Nanigans
Nanigan is an amazing social media advertising automation software. It is used in ads analytics, managing customer experience on Facebook, Twitter, Instagram, and other social media platforms as well as carrying out performance assessments.
Its cross-channel and cross-device features allow you to reach a larger customer base by advertising through different digital channels. Using Nanigan gives you control over bid placement with data intelligence.
15. Constant Contact
Constant Contact is a widely recognized and user-friendly email marketing tool suitable for businesses of all sizes. It offers an array of features designed to simplify the email marketing process and drive better results. One of its standout features is its intuitive drag-and-drop email editor.
With this visual editor, you can easily create professional-looking emails without any coding knowledge or design expertise. It provides a range of customizable templates, allowing you to tailor your emails to align with your brand identity.
Constant Contact also offers a robust set of automation tools to streamline your email marketing efforts. You can set up automated welcome emails, birthday greetings, or personalized follow-ups based on customer actions. This helps nurture your leads and build stronger relationships with your audience.
In addition to email marketing, Constant Contact provides event management features. You can create and promote events, send invitations, and track registrations, all within the platform. This integration of event management and email marketing allows you to seamlessly engage with your audience and drive attendance.
Furthermore, Constant Contact offers social media integration, enabling you to extend your reach beyond email. You can easily share your email campaigns on various social media platforms, enhancing your brand’s visibility and generating additional engagement.
16. Drip
Drip is an email marketing tool specifically tailored for e-commerce businesses. It provides a comprehensive set of features designed to help online retailers maximize their email marketing efforts. One notable feature is its powerful email automation capabilities.
With Drip, you can set up automated email campaigns triggered by specific customer actions, such as abandoned carts or completed purchases. This allows you to send personalized and timely messages to engage customers and encourage them to take action.
Another standout feature of Drip is its abandoned cart recovery functionality. This feature helps you capture lost sales by automatically sending targeted emails to customers who have left items in their shopping carts without completing the purchase.
These personalized emails can include product recommendations, discounts, or reminders to entice customers to return and complete their purchases.
Additionally, Drip offers robust customer behavior tracking. By monitoring and analyzing customer interactions with your emails and website, you gain valuable insights into their preferences and interests.
This information can then be used to segment your audience and send highly targeted and relevant email campaigns, resulting in improved engagement and conversion rates.
Conclusion
There are many other useful digital marketing tools out there apart from the ones on this list. They are all effective tools you can use to add value to your business. With the right application, however, these digital tools can help you expand your business operations to reach a wider audience and make more money.
By utilizing these powerful email marketing tools, businesses can optimize their campaigns, improve customer engagement, and drive better results.
Whether you are an e-commerce business, content creator, or small-to-medium enterprise, these tools offer the functionality and features necessary to execute effective and targeted email marketing strategies. Choose the one that aligns best with your specific requirements and take your email marketing efforts to the next level.
