How To Create a Website For Your Business

Knowing how to create a website is a vital aspect of going digital in business. A website is very crucial to your business and it is the first step towards establishing your presence on the web to reach more targeted customers.

Regardless of the size of your business, if you want to acquire more customers, having a website is an absolute necessity.

Depending on your goals, websites can serve as online offices, stores, studios, and news portals.

In this article, I will give you guidelines on how to build a professional business website from start to finish.

The Importance of a Website to Your Business

Over the years, the internet revolution has shown that every business needs a website to establish an online presence.

There are a lot of marketing opportunities on the Internet.

Many companies go digital in their businesses to take advantage of these opportunities to generate leads and boost their sales.

With the numerous opportunities available on the internet, business owners can multiply their profits easily with a working website.

So, what is a website and how exactly does it work?

A website is an organized collection of web pages put together to provide information about an organization. It is identified by a web address called a domain name, hosted on a web server.

A marketing company needs an e-commerce website where they sell their products to their customers. A media house needs a website to serve its online readers.

Consequently, whether you are selling products or providing services, having a website will help you run your business effectively online.

Every organization needs to know how to create a website to establish its presence online thereby reaching a wider audience.

Knowing How to Create a Website is Key

Although there are different channels through which you can promote your business online, having a website gives your business some form of credibility and professionalism.

People will more likely patronize a business with a working website than one without it.

Customers want to have an idea of what your business offers before making any buying decision, and they often check out your website to get this information.

Therefore, a website can also serve as your online office where people can easily walk in and get any information they need.

Importantly, as an entrepreneur, if you are serious about being successful in your online marketing, apart from social media platforms, a website is a must-have for your business.

Lastly, a website will help you:

• Create credibility for your business
• Make contact easy for your customers
• Create online awareness about your products and services
• Grow your customer base
• Improve your marketing performance
• Tell your brand story
• Regularly update your customers about new developments
• Enhance your brand image

Website Statistics That Matter

• Your website design determines the kind of first impression people have about your website and business. It is important that you create a website with attractive designs to keep your visitor hooked on your site.
• WebFx, also reports that 75% of website credibility comes from design. You need to invest in creating a high-quality and professional-looking design. Your website design affects the impression your visitors have about your business
• SWEOR says 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website. This emphasizes the need to make your site responsive and mobile-friendly.
• According to SWEOR, As of Q2 2018, smartphones held a 63% share of all retail website visits and WebFx says. 74% of users are more likely to return to mobile-friendly websites.
• Make your website mobile friendly, and you will see a rapid increase in your site traffic.

Don’t Lose Your Revenue

• According to Webfx, Slow-loading websites lead to a $2.6 billion revenue loss each year. Knowing how to create a website will help you avoid this.
• 39% of people will stop engaging with a website if images won’t load or take too long to load according to SWEOR. Therefore, you have to ensure that your images are fully optimized to boost visitors’ engagement.
• Slow-loading websites cost retailers $2.6 billion in lost sales each year. Make sure your site is optimized to increase page speed. A slow website is a big turn-off to many users.
• SWEOR reports that 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. Make sure your design is of high quality with consistent colors and font style across all pages. This will keep visitors glued to their screens.
• Webfx says Users spend 88% more time on pages with videos. Adding video content to your site gives visitors the impression that your website has rich and valuable content.

The Dos of How to Create a Website

Just as it is important to have a website for your business, there are some important things you should be aware of before going online.

1. Know Your Business

I believe before deciding to get a website, you must have already been in business. However, you must have been doing some offline operations or marketing and have a good understanding of your business.

Having a good knowledge of your industry and the challenges involved will help you plan and strategize your marketing.

This will give you an edge over your competitors.

Also, you should know your product inside out and be able to provide useful information about it at any time.

2. Recognize Your Customers

You can only serve your customers well when you know and understand them. It is also important that you understand their choices and buying patterns so you can tailor your services to meet their needs.

This will help you plan and strategize your marketing campaigns.

Sometimes, what you offer may not necessarily be what they want, but with this knowledge, you can modify your operations to accommodate their preferences.

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3. Understand Your Business Environment

Study and understand your business environment. You should also know the buying reputation and intent of the people and their perceptions of your business.

This will help guide you in your marketing strategy.

When you eventually take your business online, you will be able to design your ad campaigns to appeal to their interest.

4. Be Aware of Your Competitors

There are others offering the same product or services as you, and they may be probably ahead of you in the business.

Although the business environment is tough, you can beat the competition if you have sufficient knowledge about their strategies.

Are you in competition with the big players in your industry? Is your business struggling to meet up with your top competitors? Do you find it difficult to break through?

Nothing to worry about.

Every successful business passes through the same challenging stage. You have to find out what they did to get to where they are today, copy their strategies, and apply their system.

Furthermore, their strategy might not work the same way for you, but having an idea of the steps they took, and the rules they followed might be of great help.

From pricing to packaging and method of marketing, every information or data you can gather about your competitors will be very important.

5. Know How to Create a Website With Your Brand Concept

Having a website for your business is another aspect of business branding.

Above all, the essence of branding is to enhance the image of your business.

A website is a vital tool to improve your brand image.

Therefore incorporating your brand concept with your website design will give your business a unique identity.

For instance, your choice of colors, logo design, and brand name will determine your website’s impression on your visitors. You should also be creative in deciding your business slogan.

Your logo, design, business name, and slogan should reflect your kind of business, your objectives, and your values.

That is to say, a website allows you to tell your story your way.

6. Define your website’s purpose and target audience

Before you start building your website, it’s important you define its purpose and target audience.

This should also align with your business goals, which include increasing sales or providing information about your products or services.

Undoubtedly, your target audience will be more interested in what you offer. Doing this will help you create contents and designs that appeal to them and will help you achieve your business objectives.

How to Create Your Website: The Requirements

As a business person, the need to have a website for your business is very important as it will help boost your online marketing activities. Also, you need to have an idea of what you need to run a successful website.

Although your developer may handle all necessary requirements, it is also important you know them too.

Below is a list of what you will need to make your website function optimally.

• Domain name
• Web hosting

Domain Name

Your domain name is your web address. This is the address people will type into search engines whenever they want to visit your site. 

Your domain name could be in the following format:

www.yourbusinessname.org.
www.modanwealth.com

Similarly, your domain should tell your visitors what your business is all about. Sometimes, your domain name can be a reflection of what your business offers.

For instance, www. Pizzashop.com, www.fashionguru.com, and www.financialexpert.com are some examples of domain names that reflect the nature of business.

Domain Providers

There are many companies from which you can purchase a domain name. They are called domain providers.

Although they all charge differently, they are very affordable. All you need to do is search for the availability of your domain name of choice with your preferred domain extension(e.g., .com, .net, .org, .ng, etc).

If the domain you choose is available, you are good to go.

Nevertheless, if the domain you want is unavailable, you can always make adjustments until you find one that suits your purpose.

Some domain providers do give suggestions based on the domain name you chose. Here is a list of some prominent domain providers:

• Namecheap
• Domain. ng
• Whogohost.com
• Siteground.com
• Bluehost.com
• Hostinga.com
• HostGator.com
• GoDaddy.com

Check out any of these sites and get your domain name. If you have trouble getting one, you can contact your developer for assistance.

Web Hosting

Now that you have a domain name. It is time to move to the next stage which is getting a web hosting service.

A web hosting service gives your website access to the internet via the world wide web(WWW). 

A web hosting service provider gives you space in their server where you create a database for your site. This service is where your website data are stored. The following are some of the hosting companies available:

• Bluehost.com
• HostGator.com
• Siteground.com
• GoDaddy.com
• Hostinga.com
• Domainking. ng

Creating Your Website

Finally, you have gotten your domain name. Your hosting service has been secured. The next goal is to create your website.

There are different ways of building a website. You can create a beautiful website via coding using HTML, CSS, JAVASCRIPT, or use Content Management System(CMS). like, WordPress, Joomla, Drupal, and Wix.

These are some of the most popular website builders available. They are mostly used by noncoders to create stunning and responsive websites.

The Difference Between CMS and Coding

The difference between CMS and Coding is that CMS saves time, but coding your website yourself( or your developer) gives you control over its design and functionality.

However, some developers sometimes often make use of CMS when they have urgent work to deliver.

WordPress is the most popular website builder. It is an internet-based website builder, but can also be installed locally for offline use.

Your web developer will definitely know the best method that suits your needs

If you are using a CMS to build your website, there are some important tools/ plugins and services you need to add to your site to enhance its functionality.

For instance, if you want to build your website on WordPress, these tools and services will help improve your site’s performance.

However, if you are not building your site yourself, you can always find professional developers who will deliver a great job at an affordable price.

Important Tools/ Plugins You Need for Your Website

These are some of the important plugins you need. All of them in each of the categories are important.

You need to check which one is compatible with your own version of WordPress. They all serve different but important purposes for your site.

1. Themes

You should choose a theme that is compatible with WordPress and has high-quality templates.
Example: Astra, Kadence, Ocean wp, etc…

You can get your Worpress themes from these companies:

• Elegant Themes
• Envato Elements
• StudioPress
• Astra Themes
• Themify
• Ocean WP
• Kadence
• Generate press

2. Security

You need a tool to guard against any form of security threat on your site. This is necessary to protect your data and those of your customers.

For your site security, You can use:

• Vaultpress ( for backup)
• Sucuri (to prevent a cyber attack.)
• Malware Security
• Jetpack backup
• Google Authenticator

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3. Performance

Your site needs a high-quality caching plugin to improve browsing speed. This is what will give your visitors a pleasant browsing experience.

That is to say, if your site is slow, people will be discouraged and this will reduce your site’s traffic.
The following are some of the plugins that can help improve your site performance:

• Autoptimize
• WP total cache
• Cloudflare
• WP Rocket etc
• Nitro pack

4. SEO

To rank high on search results, you need to ensure that your site is sufficiently optimized. SEO tools will help you achieve that seamlessly.

What is SEO?

SEO, simply put means Search Engine Optimization. it is the process of enhancing and optimizing the contents of a webpage to increase its ranking on search results, gain organic traffic and improve its domain authority.

There are different types of SEO
E.g:

• On-page SEO
• Off-page SEO
• Technical SEO

On-Page SEO

On-page SEO is the practice of optimizing individual web pages on your website.

Basically, this will improve your ranking in search engines and drive more relevant traffic to your website. It also involves optimizing various web pages elements, such as content, HTML code, and site architecture.

Consequently, this will make your site more easily discoverable and relevant to search queries.

A good on-page SEO specifically focuses on key factors such as title tags that accurately describe your site contents and alt text for your embedded images.

Similarly, it also includes meta descriptions that provide a summary of the page contents.

Headings, URL structure, content optimization, and internal linking are also some of the key factors of on-page SEO.

Off-Page SEO

Off-page SEO is often done outside your website. They help optimize activities that improve your site visibility, authority, and relevance in the search engine results pages (SERPs).

It involves optimizing your website’s presence and reputation on other websites and online platforms, such as social media networks, forums, blogs, directories, and other sites that link back to your website.

In essence, Off-page SEO improves your website’s domain authority and enhances your backlink profile.

These are some of the important factors of ranking that are used by search engines to evaluate the quality and relevance of a website.

However, building high-quality backlinks from relevant and authoritative websites, and creating engaging and shareable content attracts social media shares and likes.

Also, participating in online communities and forums, and optimizing your local business listings on directories and review sites are some common off-page SEO techniques.

Technical SEO

Technical SEO is the process of enhancing the technical components of a website.

Basically, this is to raise its exposure and rankings in search results. Making sure a website is created and organized in a way that makes it simple for search engines to crawl and index its material is part of this process.

Subsequently, Technical SEO best practices include things like enhancing a website’s URL structure, making sure it’s mobile-friendly, increasing page speed, using the right schema markup, using canonical tags to prevent duplicate content, and developing a sitemap.

Technical SEO is a vital factor in an overall SEO plan. It helps search engines understand a website’s content, structure, and relevance to user queries.

Furthermore, Website owners can increase their chances of ranking by putting technical SEO best practices into effect.

Types of SEO Tools

There are different SEO tools and services to handle any kind of SEO issue. They are useful tools that help you audit your website and make adjustments and modifications where necessary.

The following, are examples of some SEO tools in the market:

• Yoast
• Rank math
• Google search console
• MOZ
• Google Analytics
• Ubersuggest
• Woorank

5. Monetization

If you wish to make passive income with your website, these are some of the best tools you can use to monetize your site.

This is particularly useful to affiliate marketers who use their blog posts or articles to promote their affiliate links. They include:

• Thirsty affiliate
• Sumome
• EasyAzon
• As Inserter
• AdRotate
• Progress Ads
• Adsense

6. Comments

Your site should be protected against spam comments. This is important as it will help prevent visitors from posting irrelevant comments or harmful links.

The following are tools you can use to combat and checkmate comment spam:

• Postmatic
• Askimet
• Discus
• Wp Discuz
• Jetpack

7. E-commerce

If you want to build an online store or use your website to sell products, you will need an e-commerce plugin.

An e-commerce plugin helps you add online store functionality to your website so you can sell things on your site.

Check out some of the best e-commerce plugins:

• Woocommerce
• Bigcommerce
• Ecwid
• Shopify
• Member press

8. Forms

You will need forms to get information from your clients based on the kind of services you offer. Also, You need a contact form to make it easy for people to reach you through your site, as well as an opt-in form to build your email list.

Below is a list of some popular WordPress form builders:

• Wp forms
• Ninja forms
• Contact forms
• Optin forms

9. Page Builders

Page builders help you create stunning and responsive web pages.

With a good page builder, you can build beautiful and professional pages for your website that are user-friendly.

The following are some of the most popular page builders.

• Elementor
• Gutenberg
• Divi builder
• Beaver Builder
• Seedprod

Your Website Checklist:

Whatever niche or types of services you offer, these pages are key to making your website successful.

A standard and professional website should have a:

• Home page
• About page
• Contact Page
• Service page

When you are done creating your website with the above pages, there are important points or tests you need to check before the final launch.

Getting an email marketing service and website testing is essential and necessary.

Check out the following checklist:

• Test your site’s usability
• Make sure your site is mobile friendly
• Analyze your design
• Review browser compatibility
• Make sure you have a 404 error page
• Review your backup
• Check all your URLs for correction
• Configure permalinks
• Optimize your metadata
• Check your sitemap
• Get an email marketing service

Types of Email Marketing Services

• Getresponse
• Mailchimp
• Convertkit
• Aweber
• Secret email system
• Groove funnel

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Are you ready to get a website for your business, follow the above steps. Get a good developer. Brainstorm and come up with strategies to make your website successful and profitable. Give your business an online gateway.

How to Create Your Website Contents

The next and most important thing to do is to create content for your website. Your content should align with your kind of business.

This is because there is some important information your visitors will expect to see when they browse your website.

You should ensure that this information is available. Also remember, your content must be rich, useful, and valuable.

Do thorough research to gather sufficient useful and valuable materials for your content in order not to mislead or misinform your website visitors.

You can also outsource to professional copywriters on Upwork or Fiver who will do an excellent job for a small fee.

Your website’s content should be informative, engaging, and easy to read. In addition, your content should provide visitors with relevant information to make a purchasing decision.

Information such as product descriptions, pricing, and shipping should be readily available and accessible.

You can also create blog posts, case studies, and other content that demonstrates your expertise in your industry.

Types of Website Contents

Incidentally, there are different types of content you can create for your website. These contents, however, have to be valuable and beneficial to your visitors.

This is because rich contents drive traffic to your website, therefore you have to make an extra effort to create contents that have value.

Also, your content could be an article that solves a problem, a video that teaches a course, or an informative blog post that sells a product.

Whatever it is, your content must be educative, offer value, and proffer solutions.

Your contents could be in the form of:

• Text
• Video
• Images
• Graphics

Types of contents

• Article
• E-books
• Software
• Videos
• Blog posts
• Infographics
• Surveys
• Course
• Products

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These are some of the content you can create to drive traffic to your website.

When you are done creating your content, your next step should be to drive traffic to your website.

How To Drive Traffic To Your Website

There are many traffic sources, but you need to find out which one will work best for you. This is sometimes determined by the type of content you wish to promote.

Promoting your content is not only going to drive traffic to your website, but it will also improve your search engine result page (SERP) ranking.

This will help you make money when you want to monetize your website.

Optimize Your Website for Search Engines

This involves using relevant keywords, meta descriptions, and tags throughout your website’s content.

SEO can be complex, but there are many tools available, such as Google Analytics and Yoast SEO, that can help you optimize your website to rank higher on Google searches.

Ranking higher on Google search is another way to drive traffic to your website

Use Social Media

Social media platforms can be great tools to drive traffic to your website. Platforms such as Facebook, Twitter, and Instagram can be used as sources of traffic for your website.

By sharing links to your website on your social media accounts, you can reach a larger audience and drive more traffic to your site.

Paid advertising on social media is another great strategy to target specific demographics and also increase your reach.

Guest Blogging

Guest blogging involves writing blog posts for other websites in your niche or industry.

As a guest blogger, you can reach a new audience and drive traffic back to your own website.

You can do this by including a link to your website in your author bio or within the content of the article.

Email marketing

Email marketing is a powerful tool for driving traffic to your website.

By collecting email addresses from your website visitors, you can send them targeted email campaigns with links back to your website.

Offering something of value such as a free guide, discount code, or a free service can be useful in exchange for their email address.

Launch Your Website

Before you launch your website, you should test it to ensure it works correctly and looks good on different devices and web browsers.

You can use tools such as Google PageSpeed Insights and BrowserStack to test your website’s performance.

Once you’re satisfied with your website, you can launch it and start promoting it on social media, search engines, and other channels.

How To Monetize Your Website

Apart from using your website to showcase your business and services, you may also wish to make some passive income with it.

With a little modification, there are many ways you can make money with your website. Your website can be another income stream. The following are ways you can monetize your website to earn some money on the side.

• Affiliate Marketing: You can make money by promoting and selling other people’s products on your site for a commission. Affiliate marketing is among the most popular ways bloggers and website owners make money online.
• Sell digital products: This could be a course or tutorial, ebooks, or software.
• Paid membership: You can add membership functionality to your website and get people to pay to join. This depends on the value your site offers.
• PPC ( Pay Per Click): This is done by advertising with Google AdSense. When. Google advertises on your website and people get to click on those ads when they visit your site, Google pays you a certain amount of commission per click.
• Sponsored ads and content: People can pay you to advertise their businesses on your site for a fee. They can also pay you to write a blog post promoting their product.

Conclusion

There you have it. I have shown you a step-by-step guide on how to get your website.

You also learned about the things you need to know before starting any website project.

I likewise showed you how to get your domain name and hosting. Furthermore, I gave you some tips on how to create your content and monetize your website.

Follow this guide and create a responsive and professional website your clients will love to visit and also make you some money.

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