Knowing how to create and launch a website is very essential to your business. It is important that you know the basic requirement before deciding to contact your web developer to create one for yourself.
A website is an organized collection of web pages put together to provide information about an organization. It is identified by a web address called a domain name, hosted on a web server.
A website can either be public – accessible to members of the public- or private- can only be accessed by members of a particular organization or company. There are different kinds of websites. Many organizations create websites based on their needs or activities.
For instance, an organization whose activities are focused on commerce might want to own an e-commerce website. This is also referred to as an e-commerce store where they sell their products to their customers. A media house needs a news website to serve its online customers.
There are also entertainment websites for entertainment purposes, as well as social networking sites to connect with friends and loved ones. Whatever the purpose may be, websites can serve as an online office, store, studio, and news portal.
A company’s website can easily be accessed through a browser on any device. (Smartphone, tablet, and laptop/desktop.
The Importance of a Website
Every business needs a website to create an online presence. There are a lot of marketing opportunities on the internet. Many companies take their businesses online to take advantage of these opportunities to generate leads and boost their sales.
The internet has the potential to turn around the fortune of your business. Whatever business you are into, your aim should be to make profit. You make profit only when people patronize you. The number of customers you have determines how much profit you make. That is why it is important to focus on building your customer base, expand your business outreach and improve your marketing performance. All these will be possible and achievable when you create an online presence for your business.
A Website is Key
Although there are different channels through which you can promote your business online, having a website gives you some form of credibility and seriousness. People will more likely patronize a business with a working website than one without it. Customers want to have an idea of what your business offers before taking any decision, and they often check out your website to get this information by themselves. Therefore a website can also be referred to as your online office where people can easily walk in and get any information they need. It also makes it easier for them to contact you.
Apart from social media platforms, a website is a must-have for your business, if you really want to be successful in your online marketing. To cap it up, you need a working website to:
- Create credibility for your business
- Make contact easy for your customers
- Create online awareness about your products and services
- Grow your customer base
- Improve your marketing performance
- Tell your brand story
- Regularly update your customers about new developments
- Enhance your brand image
Some Important website statistics you should know about
There are some important facts you should be aware of as you are planning your website. These stats are necessary as they will help you build a standard website that is not only professional with a pleasant user experience but will also guide you to avoid those common issues that hinder the growth of many websites. Knowing and understanding these facts will help you build a fully optimized and successful business website.
- Your website design determines the kind of first impression people have about your website and business. It is important that you create a website with attractive designs to keep your visitor long on your site and always willing to visit again.
- According to WebFx, 75% of website credibility comes from design. You need to invest in creating a high quality and professionally looking design. Your website design affects the impression your visitors have about your business
- SWEOR says 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website. This emphasizes the need to make your site mobile friendly.
- According to SWEOR, As of Q2 2018, smartphones held a 63% share of all retail website visits and WebFx says . 74% of users are more likely to return to mobile-friendly websites. Make your website mobile friendly, and you will see rapid increase in your site traffic.
- According Webfx, Slow-loading websites lead to a $2.6 billion revenue loss each year
- 39% of people will stop engaging with a website if images won’t load or take too long to load according to SWEOR. Therefore, you have to ensure that your images are fully optimized to boost your engagement.
- Slow-loading websites cost retailers $2.6 billion in lost sales each year. Make sure your site is optimized to increase page speed. A slow website is a big turn off to many users.
- According to SWEOR, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. Make sure your design is of highest quality to keep visitors glued to their screen.
- Webfx says Users spend 88% more time on pages with videos. Adding video contents to your site gives visitors the impression that your website has rich and valueable contents.
Things to do before getting a website
In as much as it is important to have a website for your business, there are some important things you should take note of before going online.
1.What is your business
I believe before deciding to get a website, you must have been in business already. You must have been doing some offline operations or marketing and have a good understanding of what you are into. Having a good knowledge of your industry and the challenges involved, will help you plan and strategize your marketing. This is what gives you an edge over your competitors. You should also know your product inside out and be able to provide useful information about it at any time.
2. Know your customers
You can only serve your customers well when you really know and understand them. It is very important that you understand their choices and buying patterns so you can tailor your services to meet their needs. This will help you plan and strategize your marketing campaign. Sometimes, what you offer may not necessarily be what they want, but you can modify your operations to accommodate their preferences with this knowledge.
3. Understand Your Business Environment
You should be able to study and understand your business environment. You should know the buying pattern of the people and their perceptions about your business. This will help guide you in your marketing strategy. When you eventually take your business online, you will be able to design your ad campaigns to appeal to their interest.
4. Know Your Competitors
There may be others who are offering the same product or services as you, and they probably may be ahead of you in the business. The business environment is a very tough one and sometimes you have to be at the top of your game to beat your competitors.
Are you in competition with the big players in your industry? Is your business struggling to meet up with your top competitors? Do you find it difficult to breakthrough? Nothing to worry about. Even the big players were once like you and they faced the same challenges you are facing now. You have to find out what it is they did to get to where they are.
Their strategy might not work the same way for you, but having an idea of the steps they took, the rules they followed might be of great help. From pricing to packaging and method of marketing, every information or data you can gather about your competitors will be very important.
5. How will you Portray Your Brand With Your Website?
Having a website for your business is another aspect of business branding. Also, the essence of branding is to enhance the image of your business. A website is a vital tool to improve your brand image. Incorporating your brand identity with your website design will give your business a unique identity.
For instance, your choice of colors, logo design, and brand name will determine your website’s impression on your visitors. You should also be creative in deciding your business slogan. Your logo, design, business name, and slogan should reflect your kind of business, your objectives, and your values. A website allows you to tell your story your way.
Now you know and understand your business. You understand your business environment. You know who your customers and competitors are. It’s now time to move to the next stage, which is knowing the requirements for a business website.
Your website requirements
Your domain name is your web address. This is the address people will type into search engines whenever they want to visit your site. Your domain name could be in the following format:
Your domain should tell your site visitors what your business is all about. Sometimes, your domain name can be a reflection of what your business offers. For example, www. Pizzashop.com, www.fashionguru.com, or www.financialexpert.com.
There are many companies from which you can purchase a domain name. They are called domain providers. Although they all charge differently, they are very affordable. All you need to do is to search for the availability of your domain name. Once it is confirmed that the domain is available, you are good to go.
Nevertheless, if the domain you want is not available, you can always make adjustments until you find the available one. Some domain providers do give suggestions based on the domain name you chose. Here is a list of some prominent domain providers:
- Domain. ng
Check out any of these sites and get your domain name. If you have trouble getting a domain name, you can contact your developer for assistance.
Now you have a domain name. It is time to move to the next stage which is the web hosting service. A web hosting service gives your website access to the internet via the world wide web(WWW). A web hosting service provider gives you space in their server where you create a database for your site. This service is where your website data are stored. The following are some of the hosting companies:
- Domainking. ng
Create Your website
You have gotten your domain name. Your hosting service has been secured. The next step is to create your website.
The Difference Between CMS and Coding
The difference between CMS and Coding is that CMS saves time, but coding your website yourself( or your developer) gives you control over it. Some developers sometimes make use of CMS when they have urgent work to deliver. WordPress is the most popular website builder. It is an internet-based website builder, but can also be installed locally for offline use. Your web developer will know the best method that suits your needs
If you are using a CMS to build your website, there are some important tools/ plugins and services you need to add to your site to enhance its functionality. For instance, if you want to build your website on WordPress, these tools and services will help improve your site’s performance. If you are not building your site by yourself, you can always find professional developers who will deliver a great job at an affordable price.
Important Tools/ Plugins and Services You Need for Your Website
These are some of the important plugins you need. All of them in each of the categories are good. You need to check which one is compatible with your own version of WordPress. They all serve different but important purposes to your site.
You should choose a theme that is compatible with WordPress and has high-quality templates.
Example: Astra, Kadence, Ocean wp, etc…
You can get your Worpress themes from these companies:
- Elegant Themes
- Envato Elements
- Astra Themes
- Ocean WP
- Generate press
You need a tool to guard against any form of security threat. This is necessary to protect your data and those of your customers. You can use:
- Vaultpress ( for back up)
- Sucuri (to prevent cyber attack.)
- Malcare Security
- Jetpack backup
- Google Authenticator
Your site needs a high-quality caching plugin to improve browsing speed. This is what will give your visitors a pleasant browsing experience. When your site is slow, people will be discouraged and this will reduce your site’s traffic.
The following are some of the plugins that can help improve your site performance:
- WP total catche
- W3 Total Cache
- WP Rocket etc
- Nitro pack
To rank high on search results, you need to ensure that your site is sufficiently optimized. There are different types of SEO ( search engine optimization )
Types of SEOs
- On-page SEO
- Off-page SEO
- Technical SEO
Types of SEO Tools
There are different SEO tools and services to handle any kind of SEO issue. They are useful tools that help you audit your website and make adjustments and modifications where necessary.
- Rank math
- Google search console
- Google analytics
If you wish to make passive income with your website, these are some of the best tools you can use to monetize your site. This is particularly useful to affiliate marketers who use their blog posts or articles to promote their affiliate links. They include:
- Thirsty affiliate
- As Inserter
- Progress Ads
You should always protect your site against spam comments. There are tools you can use to combat and checkmate comment spam.
- Wp Discuz
If you want to build an online store or use your website to sell products, you will need an e-commerce plugin to make this happen. An e-commerce plugin helps you add online store functionality to your website so you can sell things on your site. Check out some of the best e-commerce plugins
- Member press
You will need forms to get important information from your clients based on the kind of services you offer. Also, You need a contact form to make it easy for people to contact you through your site, and an opt-in form to build your email list.
- Wp forms
- Ninja forms
- Contact forms
- Option formsforms
Page builders help you create stunning and responsive web pages. With a good page builder, you can build beautiful and professional pages for your website that are user-friendly. The following are some of the most popular page builders.
- Divi builder
- Beaver builder
The following are your website checklist:
Whatever niche or the kind of services you render, these pages are key to making your website a success.
- Home page
- About page
- Contact Page
- Service page
When you are done creating your website with the above pages, there are important points or tests you need to check before the final launch. Things like getting an email marketing service and website testing. Check out the following checklist:
- Test your site’s usability
- Make sure your site is mobile friendly
- Analyze your design
- Review browser compatibility
- Make sure you have a 404 error page
- Review your back up
- Check all your URLs for correction
- Configure permalinks
- Optimize your metadata
- Check your sitemap
- Get an email marketing service
Types of Email Marketing Services
Are you ready to get a website for your business, follow the above steps? Get a good developer. Brainstorm and come up with strategies to make your website successful and profitable. Give your business an online gateway.
Create Your Content
The next and most important thing to do is to create content for your website. You must create valuable content for your website. Your content will be determined by your kind of business. However, there is some important information your visitors will expect to see when they browse your website.
You should therefore make sure this information is available. Also remember, your content must be rich, useful, and valuable. Therefore, you need to do a lot of research to gather enough materials for your project. You can also outsource to professional copywriters who will do an excellent job for a small fee.
Types of Website Contents
There different types of content you can create for your website. These contents, however, have to be valuable and beneficial to your visitors. This is because rich contents drive traffic to your website, therefore you have to make extra effort to create contents that have value.
Also, your content could be an article that provides a solution to a problem, a video that teaches a course, or an informative blog post that sells a product. Whatever it is, your content must be educative, offer value, and proffer solutions.
Your contents could be in the form of:
Types of contents
- Blog posts
These are some of the contents you can create to drive traffic to your website.
When you are done creating your content, your next step should be to drive traffic to your website. There are many traffic sources, but you need to find out which one will work best for you. This is sometimes determined by the type of content you wish to promote.
Promoting your content is not only going to drive traffic to your website, but it will also improve your search engine result page (SERP) ranking.
This will help you make money when you want to monetize your website.
How To Create a Website and Monetize It
Apart from using your website to showcase your business and services, you may also wish to make some passive income with it. There are many ways you can make money with your website with a little modification. The following are ways you can monetize your website to earn some money on the side.
- Affiliate Marketing: You can make money by promoting and selling other people’s products on your site for a commission. Affiliate marketing is one of the most popular ways bloggers and website owners make money online.
- Sell digital products: This could be a course or tutorial, ebooks or software.
- Paid membership: You can add a membership functionality to your wesite and get people to pay to join. This depends on the value your site offers.
- PPC ( Pay Per Click): This is done by advertizing with Google adsense. . When. Google advertizes on your website and people get to click on those ads when they visit your site, Google pays you a certain amount of commission per click.
- Sponsored ads and contents: People can pay you to advertise their businesses on your site for a fee. They can also pay you to write a blog post promoting their product.
There you have it. I have shown you a step-by-step guide on how to get your website. You also learned about the things you need to know before starting any website project. I likewise showed you how to get your domain name and hosting. Furthermore more, I gave you some tips on how to create your content and monetize your website. Follow this guide and create a responsive and professional website your clients will love to visit and also make you some money.