Video Marketing Tips For A Successful Online Business

video marketing

Video marketing might just be the new king of content. Do you have a new business product but dont know what to do or where to start? Video marketing just might be for you. No matter the size of your business or the industry you belong to, incorporating videos in your marketing campaigns can yield tremendous results.

From social media reels to, podcasts and short-form videos, video marketing has witnessed a great leap in online marketing leading to huge returns for advertisers. Due to its continuous expansion, and popularity, video marketing has become one of the favorites of digital marketers as it has been proven to help increase traffic and boost sales.

So, why is video marketing becoming so popular in online marketing? The fact is, a lot of consumers tend to give more attention to videos than text. Especially if the videos are entertaining, short, and relatable. Besides, who are the people watching these videos?

According to, there are 3.1 billion video viewers globally. This means that you can get a large chunk of this number of viewers to watch your videos provided your videos are interesting, informative, and straight to the point.

The report also states that 1 billion videos are watched on Tik Tok every day, and this number is slightly less than the 1.39 monthly active users on the platform.

The Rapid Growth of Video Marketing

Although a boring and poorly created video can also get views, there’s no guarantee that it will produce the desired results. For instance, it is very unlikely for a first-time viewer of a video to rewatch such if he or she wasn’t pleased with it the first time.

Therefore, as more and more consumers are tilting towards videos in their online search for solutions and answers, it is imperative that you invest resources into creating quality and valuable video content for your viewers to gain more traffic and win more buyers.

In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content on the internet.
86% of marketers are using videos as a content marketing tool.
Since 2016, there has been a 25% growth in firms embracing video as a marketing strategy.

This article discusses video marketing, its advantages, and a short guide on how to make a video perfect for any marketing campaign.

What Is Video Marketing?

Video marketing, in simple terms, is the process of using video content to promote and market products and services. These videos could be whiteboard animations, explainer videos, social media reels, podcasts, or short-form videos like Youtube shorts.

The main goal of these videos could be to gain traffic to a website, create brand awareness, advertise and sell products, teach a course/tutorial, or just entertain your audience. Whatever your objective may be, the results you get largely depend on the value you offer.

video marketing

The New Wave of Video Marketing

There are a lot of ways through which you can market your products and your services. Among these methods, the most cost-effective means is perhaps the Internet. Through the internet, you can create any marketing campaign possible to attract viewers to your brand.

The internet is so flexible and vast that with the right moves, it can help your business become more popular, more prominent, and more lucrative.

That being said, let’s dive into the enormous possibilities available in the latest trend and possibly the most effective of all online marketing strategies: video marketing.

video marketing

Video Marketing At A Glance

Video marketing just might be the hottest trend to date in the marketing field. The time for depending solely on text to create marketing copy is long gone. Instead, it’s now time for telling your brand story and demonstrating your product benefits through video clips.

If you’re not that familiar with video marketing, there’s absolutely no need for you to worry. The internet provides a lot of useful resources on how you can make your videos.

You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes.

Below are some tips on how you can key into video marketing and make it work for your business.

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Determine Where To Post Your Videos

First of all, you have to know where you are going to post your video marketing material. There are many choices available to you. You can place your video on your website for more interesting site content.

You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos on video blogging sites like YouTube.

Similarly, social media has been the most popular online channel to get viewers.

For instance, Youtube, the largest video-sharing network has 2.5 billion active users. With a quality video, you can get tons of traffic, and multiple sales, as well as attract more audience through Youtube videos.

Also, with 1.3 billion monthly active users and 1 billion views daily, you might want to try Tik Tok as you are guaranteed large viewer traffic provided your videos are of high quality.

With 2 billion and 2.9 billion monthly active users on Instagram and Facebook, video creators and online marketers have a variety of sharing options to distribute their video content to a wider audience.

Dont, forget that LinkedIn, as one of the best B2B marketing platforms, also has over 800 million users who are receptive to video content.

Determine The Type of Video Content

The prior step will help a long way in determining the content of your video marketing materials. As a general rule, your videos must contain information that will build more interest in your business products and services.

However, the actual and specific content will have to vary, depending on where you’re posting your videos.

For instance, videos on your website can be much more product- or service-oriented. Particularly, your videos can demonstrate how effective your product or service is.

Your videos on your site can also be video testimonials from your customers. Moreover, they can be video clips about your special promotions and special updates.

Videos posted on online blogs should be more about updates, news, and special promotions. They should merely inform your viewers about the latest news and induce your audience to click on the link to your site for more details.

For video blogging sites like YouTube, your video should be less product-oriented and more entertaining and creative. Your website link can be provided with the video and your products can be featured in them, but your videos must never be a simple sales pitch. You’re never going to be referred and reposted that way.

Identify Your Audience

Know who you are trying to reach with your videos. This will help you tailor your message and approach to better resonate with your audience.

All along, you should keep your audience in mind. How old are your intended consumers? Who are they and where do they come from? What is their buying perception? you should also consider their culture and values if you intend to expand your reach beyond your region.

Doing this will help you create content that appeals to them and also avoid videos that might appear offensive.

The content of your video marketing materials will also heavily depend on the demographics of your intended recipients. When you understand your kind of audience, you will be able to create content that is appropriate and suitable for them.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online. Of course, you may have to engage the services of a video server for your purposes.

Keep It Short And Engaging

Attention spans are short, so keep your videos concise and to the point. Make sure your videos are engaging and interesting enough to keep your audience hooked.

Even when the goal is to teach a subject or explain a product, it’s advisable you keep it short, simple, and engaging. And if there’s a need to make it longer, it must be captivating enough to grab attention.

  • 73% of users said they prefer watching short-form videos when they want to learn about a product or service.
  • 88% of respondents claim that seeing a brand’s video influenced them to purchase a good or service.
  • 78% of consumers claim that seeing a video influenced them to buy or download a piece of software or program.

Tell a Story

Everybody loves stories. Good and interesting stories. You can hold an audience spellbound with relatable stories that resonate with their everyday experience. people are easily drawn to you when they sense that you share their feelings.

This is demonstrated in how you outline the pain points in your copy, and capping it up with a realistic solution.

A good story is the heart of any successful video marketing campaign. Use storytelling techniques to craft a narrative that draws in your audience and keeps them engaged.

Use High-Quality Production

Quality matters when it comes to video marketing. Use high-quality equipment, lighting, and sound to create professional-looking videos. There is professional video editing software you can use to create quality marketing videos.

With software like Explaindio, you can create any kind of video for any marketing campaign. The software is easy to use and it’s rich with lots of ready-made video templates.

Another power software you can use to create stunning videos is Power Director. It is video editing software used by professional filmmakers.

Optimize For Search Engines

Make sure your videos are optimized for search engines by using relevant keywords in your video titles, descriptions, and tags. This will help your videos rank higher in search results and reach a wider audience.

You can use Ahrefs to carry out your keyword research. Other keyword research tools you can use include, Semrush, and Google search console.

Knowing the right keyword to use will help improve your SEO.

video marketing

Promote Your Videos

Share your videos on social media, your website, and other relevant platforms to increase their visibility and reach. You can also use paid advertising to promote your videos to a targeted audience.

If you have a large social media following, there’s a great likelihood that your video will go viral.

Another way of getting your videos to a wider audience is influencer marketing. You can also pay social media influencers who don’t only have large followers, but those whose posts always get many views and engagement.

Monitor And Analyze Your Results

Keep track of how your videos are performing by monitoring views, engagement, and other metrics. Use this data to adjust your strategy and improve your future videos.

You can use tools like Google Analytics, Similarweb, and Buffer to track the performance of your content.


Video marketing is not ending anytime soon. Instead, we will see more content creators adopting video in their online marketing strategies. As more consumers keep showing interest and preferring video content over text, there’s a need for more business owners to incorporate video in their marketing campaigns.

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